Under the pressure of the financial crisis, education spending has been reduced by 45% and more than 1000 schools have been closed since 2011, forcing teachers out of work. Students have been pushed into overcrowded classrooms and forced to travel further to schools.
In light of these statistics, The Smile of the Child in partnership with HealRWorld is working with Geometry Global Hong Kong and Geometry Global Moscow to assist children in need in crisis-hit Greece. “We owe a cultural debt to Greece” said Julian Hernandez, Executive Creative Director Geometry Global Hong Kong. “As many of the most commonly used words in English and other European languages are of Greek origin, shouldn’t we find a way to pay them back?”
The launch of Word Debt seeks to achieve just that. Through social media, the world produces more written content than ever before, providing fertile ground to make visible the largely unknown contribution of Greek language to the way people communicate every day.
Launched in five languages globally, the Word Debt platform is linked to Facebook and twitter and notifies users how many words from their social media posts are of Greek origin. Calculated in real time, the platform provides users with the original Greek word and information about the etymology and original meaning. Users then have the option to donate 0.10€ per word, which goes directly to “The Smile of the Child”, the largest Greek Non-Governmental Organization for child care and protection committed to improving the welfare of all children who are, according to Costas Yannopoulos, President of the BoD of “The Smile of the Child”, “the most innocent and vulnerable victims of the economic and migration crises in the country."
“What an inventive and educational way to help Greece’s most vulnerable and in need — the children. Since my dad and countless Greeks will tell you of the multitudes of words of Greek origin, I am looking forward to the many funds which will be donated to help Greece,” said Nia Vardalos, Academy Award nominated writer/actor, MY BIG FAT GREEK WEDDING 2.
“As a Greek American, I am extremely concerned about the plight of Greece and our children in particular,” said Michele Vonetes Bongiovanni, CEO & Founder, HealRWorld. Vonetes Bongiovanni continues “We are proud to be part of a campaign that brings greater awareness of the crises in a relevant way and directs funds that can make a real difference in the lives of children.”
Visit the website to participate now.